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Business horizons
Journal of business research : JBR
321
International journal of internet marketing and advertising : IJIMA
212
Journal of retailing and consumer services
202
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Urban/Regional
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic marketing and retailing : IJEMR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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Information systems research : ISR
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
80
Journal of promotion management : innovations in planning and applied research
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Journal of internet commerce
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Technological forecasting & social change : an international journal
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Electronic commerce research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of technology marketing : IJTMkt
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Journal of management information systems : JMIS
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Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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Marketing intelligence & planning
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The journal of product & brand management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of travel and tourism marketing
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International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of contemporary hospitality management
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ECONIS (ZBW)
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1
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
2
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.
;
Liu, Yuping
- In:
Business horizons
50
(
2007
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Saved in:
3
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
4
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
5
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
6
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
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7
Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
Saved in:
8
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
9
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
10
Fired for Facebook : using NLRB guidance to craft appropriate social media policies
Schmidt, Gordon B.
;
O'Connor, Kimberly W.
- In:
Business horizons
58
(
2015
)
5
,
pp. 571-579
Persistent link: https://www.econbiz.de/10011349245
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