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Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya; Hudson, Sarah; Jin, Gewen - In: Business horizons 61 (2018) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
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Corporate communication, sustainability, and social media : it's not easy (really) being green
Reilly, Anne H.; Hynan, Katherine A. - In: Business horizons 57 (2014) 6, pp. 747-758
Persistent link: https://www.econbiz.de/10010433289
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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The paradox of pharmaceutical CSR : the sincerity nexus
Countess of Frederiksborg, Alexandra; Fort, Timothy L. - In: Business horizons 57 (2014) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10010358756
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Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Using social media to report financial results
Meyer Alexander, Raquel; Gentry, James K. - In: Business horizons 57 (2014) 2, pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
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Exploring the effectiveness of creating regulatory fit in crisis communications : can it change perceptions of media coverage during a crisis?
Avnet, Tamar; Laufer, Daniel - In: Business horizons 58 (2015) 2, pp. 149-156
Persistent link: https://www.econbiz.de/10010497519
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The value of communication during a crisis : insights from strategic communication research
Coombs, W. Timothy - In: Business horizons 58 (2015) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10010497521