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Business horizons
Journal of business ethics : JOBE
1,422
Journal of business research : JBR
1,066
SpringerLink / Bücher
629
Corporate social responsibility and environmental management
607
Journal of Business Ethics
443
Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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Springer eBook Collection
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Finance research letters
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Social Responsibility Journal
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Business & society
296
Journal of marketing communications
286
International journal of advertising : the review of marketing communications
274
International journal of internet marketing and advertising : IJIMA
272
Journal of business ethics : JBE
272
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
Management science : journal of the Institute for Operations Research and the Management Sciences
246
International journal of hospitality management
243
International journal of advertising : the quarterly review of marketing communications
239
NBER working paper series
225
Cogent business & management
221
Tourism management : research, policies, practice
208
Strategic Direction
205
Information systems research : ISR
204
Journal of advertising : official publication of the American Academy of Advertising
201
Journal of advertising
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Working paper / National Bureau of Economic Research, Inc.
193
Psychology & marketing
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European Journal of Marketing
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Journal of Consumer Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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NBER Working Paper
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CESifo working papers
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ECONIS (ZBW)
181
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1
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
2
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
3
Fired for
Facebook
: using NLRB guidance to craft appropriate social media policies
Schmidt, Gordon B.
;
O'Connor, Kimberly W.
- In:
Business horizons
58
(
2015
)
5
,
pp. 571-579
Persistent link: https://www.econbiz.de/10011349245
Saved in:
4
Customer loyalty through social networks : lessons from Zara on
Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
5
Say yes to
Facebook
and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
6
Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel
;
Paniagua, Jordi
- In:
Business horizons
59
(
2016
)
2
,
pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
Saved in:
7
Helping workers understand and follow social media policies
O'Connor, Kimberly W.
;
Schmidt, Gordon B.
;
Drouin, Michelle
- In:
Business horizons
59
(
2016
)
2
,
pp. 205-211
Persistent link: https://www.econbiz.de/10011451905
Saved in:
8
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
9
Employer branding and CSR communication in online recruitment
advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
10
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
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