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Special issue: digital disrupt...
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Brand management
52
Markenführung
52
Digitalisierung
38
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26
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24
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Pitt, Leyland F.
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2
Guinan, Patricia J.
2
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Business horizons
Journal of business research : JBR
775
The journal of brand management : an international journal
562
Springer eBook Collection
534
SpringerLink / Bücher
475
The journal of product & brand management
386
Journal of retailing and consumer services
308
Technological forecasting & social change : an international journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
160
Research
136
European journal of marketing : EJM
128
Finance research letters
124
Psychology & marketing
118
Journal of Product & Brand Management
116
International journal of hospitality management
113
Journal of strategic marketing
112
essentials
109
Journal of marketing communications
107
Journal of marketing management : MM
107
Asia Pacific journal of marketing and logistics
106
Marketing intelligence & planning
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Strategic Direction
101
HMD : Praxis der Wirtschaftsinformatik
100
Journal of open innovation : technology, market, and complexity
96
The IUP journal of brand management : IJBRM
92
Cogent business & management
89
Innovatives Markenmanagement
87
Journal of marketing
83
Journal of the Academy of Marketing Science
82
Premier reference source
80
Journal of digital banking
77
Journal of promotion management : innovations in planning and applied research
75
Springer eBooks / Business and Economics
72
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
71
International journal of advertising : the review of marketing communications
71
Journal of fashion marketing and management
71
Marketing letters : a journal of research in marketing
71
Journal of advertising research
70
Journal of international consumer marketing
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ECONIS (ZBW)
90
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1
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1
The dynamics of CIO derailment : how CIOs come undone and how to avoid it
Gerth, Anthony B.
;
Peppard, Joe
- In:
Business horizons
59
(
2016
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10011422839
Saved in:
2
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
3
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
4
Digital innovation strategy : a framework for diagnosing and improving digital product and service innovation
Nylén, Daniel
;
Holmström, Jonny
- In:
Business horizons
58
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010476150
Saved in:
5
Social entrepreneurship and digital platforms : crowdfunding in the sharing-economy era
Chandna, Vallari
- In:
Business horizons
65
(
2022
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012939470
Saved in:
6
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
7
Digital hostages : leveraging ransomware attacks in cyberspace
Wade, Megan
- In:
Business horizons
64
(
2021
)
6
,
pp. 787-797
Persistent link: https://www.econbiz.de/10013207690
Saved in:
8
Diagnosing a healthcare cybersecurity crisis : the impact of IoMT advancements and 5G
Tarikere, Sriram
;
Donner, Ian
;
Woods, Daniel
- In:
Business horizons
64
(
2021
)
6
,
pp. 799-807
Persistent link: https://www.econbiz.de/10013207691
Saved in:
9
Digital transformation, the Holy Grail, and the disruption of business models : an interview with Michael Nilles
Nilles, Michael
(
interviewee
); …
- In:
Business horizons
65
(
2022
)
3
,
pp. 261-265
Persistent link: https://www.econbiz.de/10013207700
Saved in:
10
From AI to digital transformation : the AI readiness framework
Holmström, Jonny
- In:
Business horizons
65
(
2022
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10013207707
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