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ECONIS (ZBW)
615
Showing
1
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10
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615
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1
The
marketing
concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
2
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
3
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
4
Airline
marketing
alliances and US competition policy : does the consumer benefit?
Hemphill, Thomas A.
- In:
Business horizons
43
(
2000
)
2
,
pp. 17-24
Persistent link: https://www.econbiz.de/10001496424
Saved in:
5
The rediscovery of the
marketing
concept
Webster, Frederick E.
- In:
Business horizons
31
(
1988
)
3
,
pp. 29-39
Persistent link: https://www.econbiz.de/10001062635
Saved in:
6
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
7
The strategic options of least-cost, differentiation, and niche
Wright, Peter
- In:
Business horizons
29
(
1986
)
2
,
pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
Saved in:
8
Women growing businesses: clearing the hurdles
Brush, Candida G.
;
Gatewood, Elizabeth J.
- In:
Business horizons
51
(
2008
)
3
,
pp. 175-179
Persistent link: https://www.econbiz.de/10003732729
Saved in:
9
Lessons learned from renewable electricity
marketing
attempts: a case study
Rundle-Thiele, Sharyn
;
Paladino, Angela
;
Apostol, …
- In:
Business horizons
51
(
2008
)
3
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
Saved in:
10
Auditors gone wild: the "other" problem in public accounting
Jelinek, Ronald
;
Jelinek, Kate
- In:
Business horizons
51
(
2008
)
3
,
pp. 223-233
Persistent link: https://www.econbiz.de/10003732790
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