Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Creating and marketing new pro...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
20
Absatzpolitik
18
Marketing management
12
Marketingmanagement
12
Produktgestaltung
11
USA
8
Vereinigte Staaten
6
Consumer behaviour
5
Konsumentenverhalten
5
United States
5
Beziehungsmarketing
4
Product design
4
Relationship marketing
4
Absatz
3
Innovation
3
New product development
3
Produktentwicklung
3
Secrecy
3
Brand
2
Brand image
2
Communication
2
Corporate culture
2
Ethics
2
Führungsstil
2
Geheimhaltung
2
Innovation management
2
Innovationsmanagement
2
Internet marketing
2
Leadership style
2
Markenartikel
2
Markenimage
2
Marketing secrets
2
Marketing strategy
2
Online-Marketing
2
Strategic management
2
Strategisches Management
2
Unternehmenskultur
2
Absatzplanung
1
Absatzwege
1
Accountability
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
English
27
Undetermined
22
Author
All
Berthon, Pierre R.
3
Cravens, David W.
3
Pitt, Leyland F.
3
Campbell, Colin L.
2
Hise, Richard T.
2
Aaker, David A.
1
Adler, Lee
1
Baldassarre, Fabrizio
1
Bennett, Roger C.
1
Berenson, Conrad
1
Berthon, Jean-Paul
1
Britt, Steuart-Henderson
1
Campo, Raffaele
1
Cao, Jia Jocelyn
1
Cooper, Robert G.
1
Crawford, Charles Merle
1
Czaplewski, Andrew J.
1
Dhebar, Anirudh
1
Dommermuth, William P.
1
Eastlack jr., Joseph O.
1
Eisingerich, Andreas B
1
Enis, Ben M.
1
Farrell, Justine Rapp
1
Ferraro, Carla
1
Fine, Leslie M.
1
Gaski, John F.
1
Gillingwater, Richard
1
Green, Paul E.
1
Hall, Daniel
1
Hannah, David
1
Hardy, Kenneth G.
1
Harris jr., Clyde E.
1
Hemphill, Thomas A.
1
Hughes, Mine Üçok
1
Hult, G. Tomas M.
1
Izberk-Bilgin, Elif
1
Key, Thomas Martin
1
Kizilbash, A. H.
1
Kratehman, Stanley H.
1
Kumar, Minu
1
more ...
less ...
Published in...
All
Business horizons
SpringerLink / Bücher
408
Journal of business research : JBR
174
Europäische Hochschulschriften / 5
168
International journal of product development : IJPD
155
International journal of production research
155
Journal of marketing
136
Springer eBook Collection
121
Industrial marketing management : the international journal for industrial and high-tech firms
112
European journal of marketing : EJM
107
Springer eBook Collection / Business and Economics
89
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing management : MM
78
Gabler Edition Wissenschaft
76
Lehrbuch
75
International journal of production economics
72
Journal of marketing education : JME
69
Journal of the Academy of Marketing Science
69
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of marketing research : JMR
64
The journal of product innovation management : an international publication of the Product Development & Management Association
63
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
57
Marketing theory
56
Arbeitspapier / Institut für Marketing, Universität Mannheim
51
Beiträge zum Produkt-Marketing
50
Harvard business review : HBR
50
IEEE transactions on engineering management : EM
50
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
49
Journal of business economics : JBE
48
Hamburger Schriften zur Marketingforschung
46
Marketing : ZFP ; journal of research and management
45
Journal of macromarketing
44
Research
44
Journal of business-to-business marketing
43
Marketing intelligence & planning
43
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
41
Journal of historical research in marketing
38
Schriftenreihe Schwerpunkt Marketing
38
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
2
Extending the product life cycle
Enis, Ben M.
;
La Garce, Raymond
;
Prell, Arthur E.
- In:
Business horizons
20
(
1977
)
3
,
pp. 46-56
Persistent link: https://www.econbiz.de/10002118970
Saved in:
3
Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
53
(
2010
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
Saved in:
4
Product elimination, practices, policies, and ethics
Hise, Richard T.
;
McGinnis, Michael A.
- In:
Business horizons
18
(
1975
)
3
,
pp. 25-32
Persistent link: https://www.econbiz.de/10002866785
Saved in:
5
Top management involvement with new products
McDonald, Philip R.
;
Eastlack jr., Joseph O.
- In:
Business horizons
14
(
1971
)
6
,
pp. 23-31
Persistent link: https://www.econbiz.de/10002416562
Saved in:
6
Strategies for new product developemnt
Crawford, Charles Merle
- In:
Business horizons
15
(
1972
)
6
,
pp. 49-58
Persistent link: https://www.econbiz.de/10002038697
Saved in:
7
The product liability revolution : "Let the manufacturer and seller be sued"
Berenson, Conrad
- In:
Business horizons
15
(
1972
)
5
,
pp. 71-80
Persistent link: https://www.econbiz.de/10001890945
Saved in:
8
The product life cycle trap
Bennett, Roger C.
;
Cooper, Robert G.
- In:
Business horizons
27
(
1984
)
5
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001891662
Saved in:
9
The marketing importance of the "just noticeable difference"
Britt, Steuart-Henderson
;
Nelson, Victoria M.
- In:
Business horizons
19
(
1976
)
4
,
pp. 38-40
Persistent link: https://www.econbiz.de/10001945569
Saved in:
10
Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla
;
Peel, Sean
;
Nusem, Erez
;
Wrigley, Cara
- In:
Business horizons
64
(
2021
)
4
,
pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
