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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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Managing the tensions in marketer-influencer relationships
McMullan, Kylie; Laurell, Christofer; Pitt, Leyland F. - In: Business horizons 65 (2022) 5, pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
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A checklist for managers to enhance influencer partnerships and avoid potential pitfalls
McMullan, Kylie - In: Business horizons 66 (2023) 4, pp. 443-452
Persistent link: https://www.econbiz.de/10014333451
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Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E. - In: Business horizons 65 (2022) 6, pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
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False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean; Ferraro, Carla; Demsar, Vlad; Chandler, Garreth - In: Business horizons 65 (2022) 6, pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
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Social networks and social media : understanding and managing influence vulnerability in a connected society
Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Business horizons 63 (2020) 6, pp. 749-761
Persistent link: https://www.econbiz.de/10012388351
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How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael - In: Business horizons 60 (2017) 5, pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
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More than meets the eye : Counterintuitive principles of leadership
Pierce, Jason R.; Arthaud-Day, Marne L.; George, Bradley - In: Business horizons 67 (2024) 3, pp. 241-250
Persistent link: https://www.econbiz.de/10014527224