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What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of business research : JBR 133 (2021), pp. 98-115
Persistent link: https://www.econbiz.de/10012590174
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The mere categorization effect for complex products : the moderating role of expertise and affect
Langner, Tobias; Krengel, Martin - In: Journal of business research : JBR 66 (2013) 7, pp. 924-932
Persistent link: https://www.econbiz.de/10009756855
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Shelf space schemas : myth or reality?
Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
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Allocating a hybrid retailer's assortment across retail stores : bricks-and-motar vs. online
Bhatnagar, Amit; Syam, Siddhartha S. - In: Journal of business research : JBR 67 (2014) 6, pp. 1293-1302
Persistent link: https://www.econbiz.de/10010365131
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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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Organizational memory influences new product success
Chang, Dae Ryun; Cho, Hang - In: Journal of business research : JBR 61 (2008) 1, pp. 13-23
Persistent link: https://www.econbiz.de/10003595216
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Can a good organizational climate compensate for a lack of top management commitment to new product development?
Rodríguez, Nuria García; Pérez, José Sanzo; … - In: Journal of business research : JBR 61 (2008) 2, pp. 118-131
Persistent link: https://www.econbiz.de/10003625095
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Do early adopters upgrade early? : role of post-adoption behavior in the purchase of next-generation products
Huh, Young Eun; Kim, Sang-hoon - In: Journal of business research : JBR 61 (2008) 1, pp. 40-46
Persistent link: https://www.econbiz.de/10003597148
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The validity of attribute-importance measurement : a review
Ittersum, Koert van; Pennings, Joost M. E.; Wansing, Brian - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10003560918
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Value creation by "muddling" in the B2B sector
Hultén, Peter - In: Journal of business research : JBR 65 (2012) 6, pp. 781-787
Persistent link: https://www.econbiz.de/10009552502