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Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara; Sinclair, Janas - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.; Peterson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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Integrating advertising and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung; Yoon, Hye Jin; Lee, Sun Young - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
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Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae; Stern, Susannah - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano; Vanhamme, Joelle; Visscher, Ruben - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Tsai, Wan-hsiu Sunny - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
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The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall; Luna, David - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 73-84
Persistent link: https://www.econbiz.de/10009302699