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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007
Persistent link: https://www.econbiz.de/10003544555
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-46). 2001
Persistent link: https://www.econbiz.de/10001690251
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-45). 1999
Persistent link: https://www.econbiz.de/10001444653
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Neuromarketing : inside the mind of the consumer
Hsu, Ming - In: California management review 59 (2017) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10011743507