Narrow search
Showing 1 - 6 of 6
Cover Image
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas (ed.) - 1999
Persistent link: https://www.econbiz.de/10000671983
Cover Image
Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Cover Image
Attitudes and awareness as predictors of market share
Assael, Henry; Day, George S. - In: Journal of advertising research 8 (1968) 4, pp. 3-10
Persistent link: https://www.econbiz.de/10001867675
Cover Image
Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Cover Image
A two-dimensional concept of brand loyalty
Day, George S. - In: Journal of advertising research 9 (1969) 3, pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
Cover Image
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas (ed.); Homburg, Christian (contributor) - 2000 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330