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~isPartOf:"Industry and innovation"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
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California management review
Industry and innovation
Journal of advertising : official publication of the American Academy of Advertising
Technological forecasting & social change : an international journal
Technovation : the international journal of technological innovation, entrepreneurship and technology management
Water Resources Management
International Journal of Quality & Reliability Management
32
International Journal of Operations & Production Management
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Human Resource Management International Digest
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ECONIS (ZBW)
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1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
4
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
5
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
6
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
7
Understanding and classifying the role of
design
demonstrators in scientific exploration
Moultrie, James
- In:
Technovation : the international journal of …
43/44
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011563519
Saved in:
8
Chip
design
in China and India : multinationals, industry structure and development outcomes in the integrated circuit industry
Fuller, Douglas B.
- In:
Technological forecasting & social change : an …
81
(
2014
),
pp. 1-10
Persistent link: https://www.econbiz.de/10010403291
Saved in:
9
The emergence of "zygotics" : using science fiction to examine the future of
design
prototyping
Grimshaw, Paul
;
Burgess, Thomas F.
- In:
Technological forecasting & social change : an …
84
(
2014
),
pp. 5-14
Persistent link: https://www.econbiz.de/10010405545
Saved in:
10
Designing for a living? : income determinants among firm founders in the Dutch
design
sector
Vankan, Arthur
;
Frenken, Koen
;
Castaldi, Carolina
- In:
Industry and innovation
21
(
2014
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10010487233
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