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The productified way of life
Regan, William J.; Germann, Loraine - In: California management review 8 (1965) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10002684400
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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Attitudes and awareness as predictors of market share
Assael, Henry; Day, George S. - In: Journal of advertising research 8 (1968) 4, pp. 3-10
Persistent link: https://www.econbiz.de/10001867675
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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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A two-dimensional concept of brand loyalty
Day, George S. - In: Journal of advertising research 9 (1969) 3, pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
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Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 23 (1994) 9, pp. 434-439
Persistent link: https://www.econbiz.de/10001169698