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Produktgestaltung
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California management review
SpringerLink / Bücher
419
Journal of business research : JBR
189
Journal of marketing
183
Europäische Hochschulschriften / 5
177
International journal of production research
158
International journal of product development : IJPD
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99
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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51
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IEEE transactions on engineering management : EM
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49
NBER working paper series
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ECONIS (ZBW)
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1
The sales force management audit
Dubinsky, Alan J.
;
Hansen, Richard W.
- In:
California management review
24
(
1981
)
2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10003533346
Saved in:
2
Product design, marketing, and manufacturing innovation
Karger, Delmar W.
;
Murdick, R. G.
- In:
California management review
9
(
1966
)
2
,
pp. 33-42
Persistent link: https://www.econbiz.de/10002200259
Saved in:
3
Information flow and decentralized decision making in marketing
Albaum, Gerald
- In:
California management review
9
(
1967
)
4
,
pp. 59-70
Persistent link: https://www.econbiz.de/10001817002
Saved in:
4
Marketing to heterogeneous Black consumers
Barry, Thomas E.
;
Harvey, Michael G.
- In:
California management review
17
(
1974
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10001869390
Saved in:
5
Consumerism and health care marketing
Andreasen, Alan R.
- In:
California management review
22
(
1979
)
2
,
pp. 89-95
Persistent link: https://www.econbiz.de/10003471338
Saved in:
6
Marketing in the money card society
Chait, Lawrence
- In:
California management review
11
(
1968
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10003512514
Saved in:
7
Improving marketing productivity: the 80/20 principle revisited
Dubinsky, Alan J.
;
Hansen, Richard W.
- In:
California management review
25
(
1982
)
1
,
pp. 96-105
Persistent link: https://www.econbiz.de/10003533321
Saved in:
8
Marketing executives' perceptions of a salary increase
Futrell, Charles M.
;
Schul, Patrick L.
- In:
California management review
22
(
1980
)
4
,
pp. 87-93
Persistent link: https://www.econbiz.de/10003555537
Saved in:
9
Marketing dilemma: change in the '80s
Resnik, Alan J.
;
Sand, Harold E.
;
Mason, J. Barry
- In:
California management review
24
(
1981
)
1
,
pp. 49-57
Persistent link: https://www.econbiz.de/10003628651
Saved in:
10
The product portfolio and man's best friend
Hambrick, Donald C.
;
MacMillan, Ian C.
- In:
California management review
25
(
1982
)
1
,
pp. 84-95
Persistent link: https://www.econbiz.de/10003569156
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