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Consumerism and health care marketing
Andreasen, Alan R. - In: California management review 22 (1979) 2, pp. 89-95
Persistent link: https://www.econbiz.de/10003471338
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The channels manager: marketing's newest aide?
Jackson, Donald W.; Walker, Bruce J. - In: California management review 23 (1980) 2, pp. 52-58
Persistent link: https://www.econbiz.de/10003584830
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Marketing to the Hispanic community
Segal, Madhav N.; Sosa, Lionel - In: California management review 26 (1983) 1, pp. 120-134
Persistent link: https://www.econbiz.de/10003677344
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Job enrichment in marketing
Ivancevich, John M.; Etzel, Michael J. - In: California management review 22 (1979) 4/1, pp. 88-95
Persistent link: https://www.econbiz.de/10003542563
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The product portfolio and man's best friend
Hambrick, Donald C.; MacMillan, Ian C. - In: California management review 25 (1982) 1, pp. 84-95
Persistent link: https://www.econbiz.de/10003569156
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Marketing executives' perceptions of a salary increase
Futrell, Charles M.; Schul, Patrick L. - In: California management review 22 (1980) 4, pp. 87-93
Persistent link: https://www.econbiz.de/10003555537
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Marketing in the money card society
Chait, Lawrence - In: California management review 11 (1968) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10003512514
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Improving marketing productivity: the 80/20 principle revisited
Dubinsky, Alan J.; Hansen, Richard W. - In: California management review 25 (1982) 1, pp. 96-105
Persistent link: https://www.econbiz.de/10003533321
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The sales force management audit
Dubinsky, Alan J.; Hansen, Richard W. - In: California management review 24 (1981) 2, pp. 86-95
Persistent link: https://www.econbiz.de/10003533346
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Marketing dilemma: change in the '80s
Resnik, Alan J.; Sand, Harold E.; Mason, J. Barry - In: California management review 24 (1981) 1, pp. 49-57
Persistent link: https://www.econbiz.de/10003628651