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California management review
International journal of product development : IJPD
161
International journal of production research
157
International journal of production economics
69
Management science : journal of the Institute for Operations Research and the Management Sciences
54
The journal of product innovation management : an international publication of the Product Development & Management Association
50
IEEE transactions on engineering management : EM
48
Journal of marketing
42
Beiträge zum Produkt-Marketing
39
Journal of business research : JBR
38
International journal of product lifecycle management : IJPLM
35
Europäische Hochschulschriften / 5
33
European journal of operational research : EJOR
31
International journal of industrial organization
28
The journal of industrial economics
28
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
Journal of marketing research : JMR
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
25
European journal of marketing : EJM
22
Psychology & marketing
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
International journal of technology management : IJTM
21
Journal of retailing and consumer services
21
Strategic Direction
21
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Harvard business review : HBR
19
Management Science
19
The American economic review
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
International Journal of Operations & Production Management
17
International journal of productivity and quality management : IJPQM
17
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of fashion marketing and management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
26
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1
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia
;
Schmidt, Glen
;
Ülkü, Sezer
- In:
California management review
59
(
2017
)
4
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
Saved in:
2
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
Saved in:
3
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
4
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
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5
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
Saved in:
6
Data-driven, data-informed, data-augmented : how Ubisoft’s Ghost Recon Wildlands live unit uses data for continuous product innovation
Werder, Karl
;
Seidel, Stefan
;
Recker, Jan
;
Berente, Nicholas
- In:
California management review
62
(
2020
)
3
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012231376
Saved in:
7
Design thinking inspired crowdsourcing : toward a generative model of complex problem solving
Mount, Matthew
;
Round, Heather
;
Pitsis, Tyrone S.
- In:
California management review
62
(
2020
)
3
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012231381
Saved in:
8
Special issue on design thinking
2020
Persistent link: https://www.econbiz.de/10012214554
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9
Designing the future : strategy, design, and the 4th industrial revolution : an introduction to the special issue
Pitsis, Tyrone S.
;
Beckman, Sara L.
;
Steinert, Martin
; …
- In:
California management review
62
(
2020
)
2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10012214560
Saved in:
10
Regaining R&D leadership : the role of design thinking and creative forbearance
Appleyard, Melissa M.
;
Enders, Albrecht H.
;
Velazquez, Herb
- In:
California management review
62
(
2020
)
2
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012214564
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