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Produktgestaltung
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California management review
International journal of product development : IJPD
161
International journal of production research
157
Journal of economic theory
117
Working paper / National Bureau of Economic Research, Inc.
84
Economics letters
79
Management science : journal of the Institute for Operations Research and the Management Sciences
74
NBER working paper series
73
International journal of production economics
69
NBER Working Paper
68
Games and economic behavior
65
SpringerLink / Bücher
58
International journal of industrial organization
57
The American economic review
53
Journal of mathematical economics
51
Europäische Hochschulschriften / 5
50
The journal of product innovation management : an international publication of the Product Development & Management Association
50
Economic theory : official journal of the Society for the Advancement of Economic Theory
48
IEEE transactions on engineering management : EM
48
CORE discussion paper : DP
45
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
45
Journal of economic behavior & organization : JEBO
45
Journal of marketing
44
International economic review
41
Journal of business research : JBR
40
The journal of industrial economics
40
Beiträge zum Produkt-Marketing
39
Faculty & research / Insead : working paper series
39
Discussion paper / Centre for Economic Policy Research
38
European journal of operational research : EJOR
38
International journal of product lifecycle management : IJPLM
35
Journal of economics
34
Working paper
32
Revue économique : revue bimestrielle
31
The review of economic studies
31
Journal of political economy
29
Working papers / Harvard Business School, Division of Research
29
European economic review : EER
27
Human factors and ergonomics in consumer product design : methods and techniques
27
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ECONIS (ZBW)
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1
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia
;
Schmidt, Glen
;
Ülkü, Sezer
- In:
California management review
59
(
2017
)
4
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
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2
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
Saved in:
3
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
4
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
Saved in:
5
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
Saved in:
6
Data-driven, data-informed, data-augmented : how Ubisoft’s Ghost Recon Wildlands live unit uses data for continuous product innovation
Werder, Karl
;
Seidel, Stefan
;
Recker, Jan
;
Berente, Nicholas
- In:
California management review
62
(
2020
)
3
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012231376
Saved in:
7
Design thinking inspired crowdsourcing : toward a generative model of complex problem solving
Mount, Matthew
;
Round, Heather
;
Pitsis, Tyrone S.
- In:
California management review
62
(
2020
)
3
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012231381
Saved in:
8
Special issue on design thinking
2020
Persistent link: https://www.econbiz.de/10012214554
Saved in:
9
Designing the future : strategy, design, and the 4th industrial revolution : an introduction to the special issue
Pitsis, Tyrone S.
;
Beckman, Sara L.
;
Steinert, Martin
; …
- In:
California management review
62
(
2020
)
2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10012214560
Saved in:
10
Regaining R&D leadership : the role of design thinking and creative forbearance
Appleyard, Melissa M.
;
Enders, Albrecht H.
;
Velazquez, Herb
- In:
California management review
62
(
2020
)
2
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012214564
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