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California management review
International journal of production research
159
International journal of product development : IJPD
154
Industrial marketing management : the international journal for industrial and high-tech firms
133
The journal of personal selling & sales management : JPSSM
111
Journal of business research : JBR
95
International journal of production economics
73
SpringerLink / Bücher
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of personal selling & sales management
54
The journal of product innovation management : an international publication of the Product Development & Management Association
52
IEEE transactions on engineering management : EM
48
The journal of business & industrial marketing
47
European journal of operational research : EJOR
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Beiträge zum Produkt-Marketing
39
Europäische Hochschulschriften / 5
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European journal of marketing : EJM
37
International journal of product lifecycle management : IJPLM
36
Journal of marketing research : JMR
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Journal of retailing and consumer services
36
International journal of industrial organization
35
Journal of the Academy of Marketing Science
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Harvard business review : HBR
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Faculty & research / Insead : working paper series
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Psychology & marketing
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The journal of industrial economics
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Human factors and ergonomics in consumer product design : methods and techniques
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Journal of marketing education : JME
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Product experience
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Production and operations management : an international journal of the Production and Operations Management Society
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Research policy : policy, management and economic studies of science, technology and innovation
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Management Science
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The American economic review
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Business horizons
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International journal of technology management : IJTM
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The journal of real estate finance and economics
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ECONIS (ZBW)
26
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1
Mastering the digital transformation of sales
Guenzi, Paolo
;
Habel, Johannes
- In:
California management review
62
(
2020
)
4
,
pp. 57-85
Persistent link: https://www.econbiz.de/10012309189
Saved in:
2
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia
;
Schmidt, Glen
;
Ülkü, Sezer
- In:
California management review
59
(
2017
)
4
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
Saved in:
3
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
Saved in:
4
Special issue on design thinking
2020
Persistent link: https://www.econbiz.de/10012214554
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5
Designing the future : strategy, design, and the 4th industrial revolution : an introduction to the special issue
Pitsis, Tyrone S.
;
Beckman, Sara L.
;
Steinert, Martin
; …
- In:
California management review
62
(
2020
)
2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10012214560
Saved in:
6
Regaining R&D leadership : the role of design thinking and creative forbearance
Appleyard, Melissa M.
;
Enders, Albrecht H.
;
Velazquez, Herb
- In:
California management review
62
(
2020
)
2
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012214564
Saved in:
7
Integrating design into organizations : the coevolution of design capabilities
Björklund, Tua
;
Maula, Hanna
;
Soule, Sarah Anne
; …
- In:
California management review
62
(
2020
)
2
,
pp. 100-124
Persistent link: https://www.econbiz.de/10012214584
Saved in:
8
Implementing design thinking : understanding organizational conditions
Wrigley, Cara
;
Nusem, Erez
;
Straker, Karla
- In:
California management review
62
(
2020
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10012214586
Saved in:
9
To frame or reframe : where might design thinking research go next?
Beckman, Sara L.
- In:
California management review
62
(
2020
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10012214591
Saved in:
10
Data-driven, data-informed, data-augmented : how Ubisoft’s Ghost Recon Wildlands live unit uses data for continuous product innovation
Werder, Karl
;
Seidel, Stefan
;
Recker, Jan
;
Berente, Nicholas
- In:
California management review
62
(
2020
)
3
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012231376
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