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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Cases on branding strategies and product development : successes and pitfalls
Journal of air transport management
7
Journal of fashion marketing and management
7
Harvard business review : HBR
5
Premier reference source
5
Best practice der Markenführung
4
The international journal of human resource management
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11 Fallstudien von Handelsunternehmen
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Building corporate identity, image and reputation in the digital era
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Consumer culture theory
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Contributions to management science
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Ethics in marketing : international cases and perspectives
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European journal of marketing : EJM
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Harvard-Business-Manager : das Wissen der Besten
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Journal of food products marketing
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Research
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Digital and social media marketing : a results-driven approach
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International journal of business and globalisation : IJBG
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International journal of business innovation and research
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International journal of logistics systems and management
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International journal of retail & distribution management
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management for professionals
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing : ZFP ; journal of research and management
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1
Managing
brand
portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Simply food : the crossroads in front of a new-born food
brand
Meshreki, Hakim A.
;
Mourad, Maha
- In:
Cases on branding strategies and product development : …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10010504642
Saved in:
4
Building and development of dairy "Dana"
brand
Milović, Boris
- In:
Cases on branding strategies and product development : …
,
(pp. 132-164)
.
2015
Persistent link: https://www.econbiz.de/10010504645
Saved in:
5
The importance of supply chain management in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
Saved in:
6
Branding and
brand
management : case of Amul
Sharma, Anupam
- In:
Cases on branding strategies and product development : …
,
(pp. 47-78)
.
2015
Persistent link: https://www.econbiz.de/10010504695
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