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Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic; Tolba, Ahmed - In: Cases on branding strategies and product development : …, (pp. 254-276). 2015
Persistent link: https://www.econbiz.de/10010504635
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A case study on pitfalls in branding of Boroline
Padma, R.; Sharma, Pawan Kumar - In: Cases on branding strategies and product development : …, (pp. 239-253). 2015
Persistent link: https://www.econbiz.de/10010504638
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Simply food : the crossroads in front of a new-born food brand
Meshreki, Hakim A.; Mourad, Maha - In: Cases on branding strategies and product development : …, (pp. 165-177). 2015
Persistent link: https://www.econbiz.de/10010504642
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Building and development of dairy "Dana" brand
Milović, Boris - In: Cases on branding strategies and product development : …, (pp. 132-164). 2015
Persistent link: https://www.econbiz.de/10010504645
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The importance of supply chain management in positioning and creating brands of agro-based products
Aroop Mukherjee; Nitty Hirawaty Kamarulzaman - In: Cases on branding strategies and product development : …, (pp. 103-131). 2015
Persistent link: https://www.econbiz.de/10010504646
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Branding and brand management : case of Amul
Sharma, Anupam - In: Cases on branding strategies and product development : …, (pp. 47-78). 2015
Persistent link: https://www.econbiz.de/10010504695