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Cases on branding strategies and product development : successes and pitfalls
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
789
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
460
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
405
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
391
European Journal of Marketing
385
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Journal of Consumer Marketing
376
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Journal of marketing
328
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
International Journal of Retail & Distribution Management
290
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
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ECONIS (ZBW)
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1
Managing
brand
portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Simply food : the crossroads in front of a new-born food
brand
Meshreki, Hakim A.
;
Mourad, Maha
- In:
Cases on branding strategies and product development : …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10010504642
Saved in:
4
Building and development of dairy "Dana"
brand
Milović, Boris
- In:
Cases on branding strategies and product development : …
,
(pp. 132-164)
.
2015
Persistent link: https://www.econbiz.de/10010504645
Saved in:
5
The importance of supply chain management in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
Saved in:
6
Branding and
brand
management : case of Amul
Sharma, Anupam
- In:
Cases on branding strategies and product development : …
,
(pp. 47-78)
.
2015
Persistent link: https://www.econbiz.de/10010504695
Saved in:
7
A case-based identification of internal and external issues for branding strategies
Mondal, Abu Sayeed
;
Roy, Dilip
- In:
Cases on branding strategies and product development : …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010504697
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