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~isPartOf:"Challenges and trends in modern banking"
~isPartOf:"Country of origin effect : looking back and moving forward"
~isPartOf:"Critical perspectives on business and management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Routledge companions in business, management and accounting"
~source:"econis"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Advertising effects
Deutschland
Experiment
Konsumentenverhalten
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Consumer behaviour
28
Brand image
12
Brand management
12
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12
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8
Brand
7
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7
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7
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7
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3
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3
Country of origin
3
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3
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3
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3
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3
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3
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brand attitude
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Avramova, Yana R.
2
Belk, Russell W.
2
Bernritter, Stefan F.
2
Cheah, Isaac
2
Dens, Nathalie
2
Foxall, Gordon R.
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Russell, Cristel Antonia
2
Smit, Edith G.
2
Verlegh, Peeter
2
A.K., Adebayo
1
Bagozzi, Richard P.
1
Barnes, Liz
1
Bidmon, Sonja
1
Boyland, Emma
1
Brodowsky, Glen H.
1
Cuthbert, Ron
1
Duffy, Sarah
1
Eisend, Martin
1
Elliott, Richard
1
Engel, Larry
1
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1
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1
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1
Ho, Foo Nin
1
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1
Hüttl-Maack, Verena
1
Insch, Andrea
1
Kim Nguyen Thuy Hang Dao
1
Konopka, Roman
1
Kämmerer, Maren
1
Lee, Seonsu
1
Loermans, Annemijn C.
1
Loureiro, Sandra Maria Correia
1
Malthouse, Edward C.
1
Maslowska, Ewa
1
Miranda, Francisco J.
1
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1
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Challenges and trends in modern banking
Country of origin effect : looking back and moving forward
Critical perspectives on business and management
International journal of advertising : the quarterly review of marketing communications
Routledge companions in business, management and accounting
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Premier reference source
26
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
24
SpringerLink / Bücher
23
Journal of business research : JBR
21
Product experience
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Springer eBook Collection
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Brands and branding
16
Consumer-brand relationships : theory and practice
16
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
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ECONIS (ZBW)
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
6
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
7
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
8
Transferring game attitudes to the
brand
: persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
9
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
10
How much more (or less) is a
brand
worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Country of origin effect : looking back and moving forward
,
(pp. 3-19)
.
2019
Persistent link: https://www.econbiz.de/10012008485
Saved in:
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