The face of earth is disturbed because of never ending pollutants from different sources including textile waste. Some consumers propagate that they are eco-conscious, but their intention does not translate well into their actions. The aim of present study is to identify the impact of...

It is important to understand the drivers of green consumption, because of growing concern for the health of the planet. In this paper, the assumption that a virtue-green product relationship exists is tested. The objective is to understand how product morality (versus that of the person using...

The environmental pollution and climate change caused by rapid industrialization and economic growth have become worldwide concerns. In order to alleviate environmental pressures and seek sustainable development pathways, green consumption has become a focal point of attention. However, the...