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Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis

Richard, Marie-Odile; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 987-994

Persistent link: https://www.econbiz.de/10003887610

Testing to prevent bad translation : brand name conversions in Chinese-English contexts

Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600

Persistent link: https://www.econbiz.de/10008988778

Examining the relationship between language divergence and word-of-mouth intentions

Van Vaerenbergh, Yves; Holmqvist, Jonas - In: Journal of business research : JBR 67 (2014) 8, pp. 1601-1608

Persistent link: https://www.econbiz.de/10010379257

You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions

Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas G. - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552

Persistent link: https://www.econbiz.de/10010496186

Language Interference in Heritage Russian : Constructional Violations

Rakhilina, Ekaterina - 2014

The problem of incomplete language acquisition and heritage languages is approached from several perspectives: who are heritage speakers, how are they different from native speakers and L2 learners, is heritage language a particular system? This paper aims at answering these and other questions...

Persistent link: https://www.econbiz.de/10013045166

How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness

Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36

Persistent link: https://www.econbiz.de/10011699759

Speak my language or look like me? - Language and ethnicity in bilingual customer service recovery

Azab, Carol; Clark, Terry - In: Journal of business research : JBR 72 (2017), pp. 57-68

Persistent link: https://www.econbiz.de/10011645477

The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers

Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135

Persistent link: https://www.econbiz.de/10011645533

The linguistic servicescape : speaking their language may not be enough

Touchstone, Ellen E.; Koslow, Scott; Shamdasani, Prem N.; … - In: Journal of business research : JBR 72 (2017), pp. 147-157

Persistent link: https://www.econbiz.de/10011645555

The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes

Alvarez, Cecilia M. O.; Taylor, Kimberly A.; Gomez, Carolina - In: Journal of business research : JBR 72 (2017), pp. 158-167

Persistent link: https://www.econbiz.de/10011645556