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Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab; Ghaffar, Abdul; Islam, Tahir; Sheikh, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
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Nostalgic experiences in time-honored restaurants : antecedents and outcomes
Song, Hanqun; Xu, Jing; Kim, Jong-Hyeong - In: International journal of hospitality management 99 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013328055
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Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela; Oliveira, Pedro; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
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Consumers' perceptions, attitudes and behavioral intentions regarding the symbolic consumption of auspiciously named foods
Youn, Hyewon; Xu, Jing; Kim, Jong-Hyeong - In: International journal of hospitality management 98 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013198478
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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica; Messina, Nicole - In: Journal of food products marketing : innovations in … 28 (2022) 5, pp. 211-227
Persistent link: https://www.econbiz.de/10013352830