Similar Search Results

Narrow search

Understanding the desire for green consumption : norms, emotions, and attitudes

Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: Journal of business research : JBR 178 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014552014

Visual merchandising and store atmospherics : an integrated review and future research directions

Basu, Rituparna; Paul, Justin; Singh, Kandarp - In: Journal of business research : JBR 151 (2022), pp. 397-408

Persistent link: https://www.econbiz.de/10013459845

Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review

Bhukya, Ramulu; Paul, Justin - In: Journal of business research : JBR 162 (2023), pp. 1-21

Persistent link: https://www.econbiz.de/10014301814

How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories

Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014303784

Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay

Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Psychology & marketing 41 (2024) 1, pp. 151-167

Persistent link: https://www.econbiz.de/10014467481

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226