//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 21 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
20
Brand management
10
Markenführung
10
Advertising effects
7
Markenimage
7
Werbewirkung
7
Brand
6
Online-Handel
6
Advertising
5
Indonesia
5
Indonesien
5
Kundenzufriedenheit
5
Werbung
5
Beziehungsmarketing
4
Emotion
4
Relationship marketing
4
E-commerce
3
Electronic Commerce
3
Product Placement
3
Product placement
3
Service quality
3
Social Web
3
Social web
3
brand attitude
3
Cognition
2
Coronavirus
2
Customer retention
2
E-grocery
2
Einzelhandel
2
Gender
2
Geschlecht
2
Internet marketing
2
Kognition
2
Kundenbindung
2
more ...
less ...
Online availability
All
Undetermined
14
Free
4
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
22
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
All
English
22
Author
All
Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
17
Gijsbrechts, Els
9
Kim, Kyung Hoon
9
Warlop, Luk
9
Dens, Nathalie
7
Moschis, George P.
6
Smit, Edith G.
6
Verhoef, Peter C.
6
Bang Nguyen Viet
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Geuens, Maggie
5
Kim, Juran
5
Kwak, Hyokjin
5
Mirosa, Miranda
5
Neslin, Scott A.
5
Pauwels, Koen
5
Van Dat Tran
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Chung, Christina
4
Dekimpe, Marnik G.
4
Eisend, Martin
4
Islam, Tahir
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Sattler, Henrik
4
Strizhakova, Yuliya
4
Sung, Yongjun
4
Verlegh, Peeter
4
Wright, Len Tiu
4
Baek, Tae Hyun
3
Belk, Russell W.
3
Bernritter, Stefan F.
3
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
35
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
21
-
22
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
22
The role of service quality in enhancing
brand
authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->