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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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The impact of materialism and anti-consumption lifestyles on personal debt and account balances
Nepomuceno, Marcelo Vinhal; Laroche, Michel - In: Journal of business research : JBR 68 (2015) 3, pp. 654-664
Persistent link: https://www.econbiz.de/10010496158
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You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas G. - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi; Ko, Eunju; Chae, Heeju; Minami, Chieko - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
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Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu; Laroche, Michel; Aurup, … - In: Journal of business research : JBR 82 (2018), pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
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Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353
Persistent link: https://www.econbiz.de/10011771906