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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Diehl, Sandra"
~person:"Donthu, Naveen"
~person:"Gallan, Andrew S."
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Kundenzufriedenheit"
~subject:"Product Placement"
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Kundenzufriedenheit
Product Placement
Consumer behaviour
68
Konsumentenverhalten
68
Brand management
14
Markenführung
14
Customer satisfaction
12
Advertising effects
11
Emotion
11
Werbewirkung
11
Beziehungsmarketing
10
Cultural identity
10
Kulturelle Identität
10
Relationship marketing
10
Brand
9
Brand image
9
Dienstleistungsqualität
9
Globalisierung
9
Globalization
9
International marketing
9
Internationales Marketing
9
Markenartikel
9
Markenimage
9
Service quality
9
Welt
8
World
8
Advertising
7
Online retailing
7
Online-Handel
7
Werbung
7
Cognition
6
Kognition
6
Culture
5
Einzelhandel
5
Indonesia
5
Indonesien
5
Product placement
5
Retail trade
5
Customer experience
4
Emotions
4
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2
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17
Author
All
Diehl, Sandra
Donthu, Naveen
Gallan, Andrew S.
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Balaji, M. S.
5
Dens, Nathalie
5
Barnes, Donald C.
4
Avramova, Yana R.
3
Collier, Joel E.
3
Ding Hooi Ting
3
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Martin, Drew
3
Matthes, Jörg
3
Naderer, Brigitte
3
Witell, Lars
3
Woisetschläger, David
3
Abbasi, Amir Zaib
2
Abror, Abror
2
Baker, Thomas L.
2
Chan, Kimmy Wa
2
Chen, Pei-Chi
2
Chi, Nai-Wen
2
Ciuchita, Robert
2
Eisend, Martin
2
Engriani, Yunita
2
Ewing, Michael
2
Guo, Lin
2
Hutzinger, Clemens
2
Japutra, Arnold
2
Ko, Eunju
2
Krishen, Anjala S.
2
Krishnan, Balaji C.
2
Lervik-Olsen, Line
2
Makanyeza, Charles
2
Maziriri, Eugine Tafadzwa
2
McColl-Kennedy, Janet R.
2
Molinillo, Sebastian
2
Muhammad Asghar Ali
2
Núñez-Pomar, Juan
2
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
5
Journal of retailing
4
International journal of hospitality management
2
Journal of electronic commerce research : JECR
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
Cutting edge international research
1
International journal of advertising : the review of marketing communications
1
International journal of business performance management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of service research
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
The service industries journal
1
Tourism and hospitality research : THR
1
Universia business review : UBR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
4
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
5
How do you feel today? : managing patient emotions during health care experiences to enhance well-being
McColl-Kennedy, Janet R.
;
Danaher, Tracey S.
;
Gallan, …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 247-259
Persistent link: https://www.econbiz.de/10011745308
Saved in:
6
Service encounters, experiences and the customer journey : defining the field and a call to expand our lens
Voorhees, Clay M.
;
Fombelle, Paul W.
;
Gregoire, Yany
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 269-280
Persistent link: https://www.econbiz.de/10011745316
Saved in:
7
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
8
Transformative service research : an agenda for the future
Anderson, Laurel
;
Ostrom, Amy L.
;
Corus, Canan
;
Fisk, …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1203-1210
Persistent link: https://www.econbiz.de/10009756087
Saved in:
9
The fluent online shopping experience
Mosteller, Jill
;
Donthu, Naveen
;
Eroglu, Sevgin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745
Saved in:
10
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
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