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Creating the right customer experience online : the influence of culture

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290

Persistent link: https://www.econbiz.de/10011852960

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Consumer preferences for human uniqueness in marketing communications

Davidson, Alexander; Laroche, Michel - In: Journal of marketing communications 24 (2018) 5, pp. 506-517

Persistent link: https://www.econbiz.de/10011880798

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

New advertising formats : how persuasion knowledge affects consumer responses

Pelsmacker, Patrick de; Neijens, Peter C. - In: Journal of marketing communications 18 (2012) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10009508037

"We" or "me" consumer goods : a cross-national look at self-construal and gender in product choice

Ackerman, David; Chung, Christina - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 70-82

Persistent link: https://www.econbiz.de/10010405831

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944

Consumers' adoption of parcel locker service : protection and technology perspectives

An, Hyun Sang; Park, Arim; Song, Ju Myung; Chung, Christina - In: Cogent business & management 9 (2022) 1, pp. 1-19

This study examines consumers' decision to select parcel locker service with regard to privacy concerns and perceptions toward technology based on protection motivation theory and the technology acceptance model. A total of 310 consumers using online shopping and delivery services in the 10 most...

Persistent link: https://www.econbiz.de/10014443908