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Consumers' acceptance of social commerce during COVID-19 lockdown

Sheikh, Zaryab; Ghaffar, Abdul; Islam, Tahir; Sheikh, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 210-230

Persistent link: https://www.econbiz.de/10014251313

Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity

Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103

Persistent link: https://www.econbiz.de/10013163075

A study on the influence of eco-labels and green advertising on green brand equity in emerging market

Bang Nguyen Viet - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 205-227

Persistent link: https://www.econbiz.de/10013483031

Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer

Langaro, Daniela; Oliveira, Pedro; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 729-748

Persistent link: https://www.econbiz.de/10013277302

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494

Persistent link: https://www.econbiz.de/10014319623

Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention

Khai Cong Dinh; Bang Nguyen Viet; Hang Nguyet Phuong Vo - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 824-848

Persistent link: https://www.econbiz.de/10014287774

Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust

Bang Nguyen Viet; Thanh Tran, Cong - In: Cogent business & management 11 (2024) 1, pp. 1-18

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....

Persistent link: https://www.econbiz.de/10014534547