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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …
Persistent link: https://www.econbiz.de/10014505234
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona; Farah, Maya F.; Haddad, Stephanie - In: The journal of brand management : an international journal 26 (2019) 5, pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
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An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun; Kang, Jiyun - In: The journal of brand management : an international journal 25 (2018) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
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Fast fashion brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming; Liu, Na; Liu, Shuk-ching; Mak, Joseph; … - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
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The role of social brand engagement on brand equity and purchase intention for fashion brands
Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21
of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …
Persistent link: https://www.econbiz.de/10014443646
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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525
Persistent link: https://www.econbiz.de/10012601209