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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~person:"Dawes, John"
~person:"Handayani, Putu Wuri"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Quach, Sara"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Customer satisfaction
Markenartikel
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Online retailing
brand personality
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
25
Markenführung
25
Beziehungsmarketing
18
Brand
18
Brand image
18
Markenimage
18
Relationship marketing
18
Dienstleistungsqualität
12
Fashion
12
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12
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12
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11
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Online-Handel
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Marketingmanagement
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43
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Dawes, John
Handayani, Putu Wuri
Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Quach, Sara
Verhoef, Peter C.
Prentice, Catherine
11
Park, Jungkun
8
Baier, Daniel
6
Jebarajakirthy, Charles
6
Lombart, Cindy
6
Paul, Justin
6
Söderlund, Magnus
6
Islam, Tahir
5
Khan, Imran
5
Kim, Kyung Hoon
5
Louis, Didier
5
Mortimer, Gary
5
Park, Eunil
5
Thaichon, Park
5
Dhir, Amandeep
4
Hollebeek, Linda D.
4
Kumar, Vikas
4
Ladhari, Riadh
4
Molinillo, Sebastian
4
Paramita, Widya
4
Poncin, Ingrid
4
Abbasi, Amir Zaib
3
Agag, Gomaa
3
Aiello, Gaetano
3
Ainsworth, Jeremy
3
Akram, Umair
3
Anselmsson, Johan
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Baumann, Chris
3
Bernritter, Stefan F.
3
Borges, Adilson
3
Cambra-Fierro, Jesús
3
Casidy, Riza
3
Chun, Eunha
3
Das, Manish
3
De Canio, Francesca
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of retailing
3
ERIM report series research in management
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of consumer behaviour
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Psychology & marketing
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
The service industries journal
2
Advances in culture, tourism and hospitality research
1
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Emerald insight
1
European journal of marketing : EJM
1
European management journal
1
Handbook of strategic e-business management
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of market research
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
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ECONIS (ZBW)
43
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
5
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
9
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
10
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
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