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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~person:"Dawes, John"
~person:"Handayani, Putu Wuri"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Customer satisfaction
Markenartikel
Mode
Online retailing
brand personality
Consumer behaviour
42
Konsumentenverhalten
42
Brand management
23
Markenführung
23
Brand image
18
Markenimage
18
Brand
16
Beziehungsmarketing
13
Relationship marketing
13
Fashion
12
Luxury goods
9
Luxusgüter
9
Advertising effects
8
Werbewirkung
8
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Einzelhandel
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Online-Handel
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Retail trade
6
Werbung
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purchase intention
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Customer value
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Internet marketing
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Kundenwert
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Marketing management
4
Marketingmanagement
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Online-Marketing
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4
Social web
4
brand attitude
4
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Brand coolness
3
Brand loyalty
3
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35
Author
All
Dawes, John
Handayani, Putu Wuri
Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Prentice, Catherine
11
Park, Jungkun
8
Quach, Sara
8
Baier, Daniel
6
Jebarajakirthy, Charles
6
Lombart, Cindy
6
Paul, Justin
6
Söderlund, Magnus
6
Islam, Tahir
5
Khan, Imran
5
Kim, Kyung Hoon
5
Louis, Didier
5
Mortimer, Gary
5
Park, Eunil
5
Thaichon, Park
5
Dhir, Amandeep
4
Hollebeek, Linda D.
4
Kumar, Vikas
4
Ladhari, Riadh
4
Molinillo, Sebastian
4
Paramita, Widya
4
Poncin, Ingrid
4
Abbasi, Amir Zaib
3
Agag, Gomaa
3
Aiello, Gaetano
3
Ainsworth, Jeremy
3
Akram, Umair
3
Anselmsson, Johan
3
Baumann, Chris
3
Bernritter, Stefan F.
3
Borges, Adilson
3
Cambra-Fierro, Jesús
3
Casidy, Riza
3
Chun, Eunha
3
Das, Manish
3
De Canio, Francesca
3
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
5
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of retailing
3
ERIM report series research in management
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Psychology & marketing
2
The journal of brand management : an international journal
2
The service industries journal
2
Advances in culture, tourism and hospitality research
1
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Emerald insight
1
European journal of marketing : EJM
1
European management journal
1
Handbook of strategic e-business management
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of market research
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
6
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
9
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
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