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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Handayani, Putu Wuri"
~person:"Jeon, Jung Ok"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
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Customer satisfaction
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Markenartikel
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Online retailing
brand personality
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15
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9
Werbewirkung
9
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Brand management
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Markenführung
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Product Placement
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Product placement
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Handayani, Putu Wuri
Jeon, Jung Ok
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
8
Moschis, George P.
7
Eisend, Martin
5
Kim, Juran
5
Mathur, Anil
5
Smit, Edith G.
5
Sung, Yongjun
5
Van Dat Tran
5
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4
Bae, Joonheui
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Chung, Christina
4
Islam, Tahir
4
Kim, Jungkeun
4
Klink, Richard R.
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Mattila, Pekka
4
Russell, Cristel Antonia
4
Wright, Len Tiu
4
Baek, Tae Hyun
3
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3
Bang Nguyen Viet
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3
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3
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3
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3
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3
Ding Hooi Ting
3
Drolet, Aimee
3
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3
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing letters : a journal of research in marketing
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of business research : JBR
5
Journal of electronic commerce research : JECR
4
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
15
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1
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of
brand
characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
6
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi
;
Jeon, Jung Ok
;
Li, Qin
;
Park, Hyun Hee
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
Saved in:
8
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
9
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
10
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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