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How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Consumer innovativeness : a domain-specific perspective of information acquisition and choice

Kim, Wooyang; Hunt, James M.; Lancioni, Richard A. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 17-36

Persistent link: https://www.econbiz.de/10010519601

Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages

De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125

Persistent link: https://www.econbiz.de/10011292326

Consumer innovativeness and international consumer behavior : comments and extensions

Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 184-194

Persistent link: https://www.econbiz.de/10011774972

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition

Dens, Nathalie; Pelsmacker, Patrick de; Wouters, Marijke; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 35-54

Persistent link: https://www.econbiz.de/10009738528

Effects of life status changes on changes in consumer preferences

Moschis, George P.; Fon Sim Ong - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 195-217

Persistent link: https://www.econbiz.de/10010405823

Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study

Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10010405834

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Life course explanations of consumer responses to threats : the case of COVID-19

Suttharattanagul, Sarinya L.; Cai, Yuanfeng; Moschis, … - In: Cogent business & management 9 (2022) 1, pp. 1-25

Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...

Persistent link: https://www.econbiz.de/10014444445