Similar Search Results

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

The effects of processing mode and brand scandals on copycat product evaluations

Braxton, Dominique F.; Muehling, Darrel D.; Joireman, Jeff - In: Journal of marketing communications 25 (2019) 3, pp. 247-267

Persistent link: https://www.econbiz.de/10012203291

Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors

Daems, Kristien; Pelsmacker, Patrick de; Moons, Ingrid - In: Journal of marketing communications 25 (2019) 4, pp. 438-456

Persistent link: https://www.econbiz.de/10012203323

The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising

Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324

Persistent link: https://www.econbiz.de/10008695767

New advertising formats : how persuasion knowledge affects consumer responses

Pelsmacker, Patrick de; Neijens, Peter C. - In: Journal of marketing communications 18 (2012) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10009508037

Special issue: New advertising formats

Pelsmacker, Patrick de (contributor) - 2012

Persistent link: https://www.econbiz.de/10009508039

The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes

Muehling, Darrel D. - In: Journal of marketing communications 19 (2013) 2, pp. 98-113

Persistent link: https://www.econbiz.de/10009723422

How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414

Persistent link: https://www.econbiz.de/10012515869

The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews

Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715

Persistent link: https://www.econbiz.de/10012653582

Determinants of consumer-generated-content usage for apparel shopping : he moderating effect of gender

Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social...

Persistent link: https://www.econbiz.de/10012628097