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The impact of product image, CSR and green marketing in organic food purchase intention : mediation roles of corporate reputation

Lakkana Hengboriboon; Phaninee Naruetharadhol; Chavis … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility...

Persistent link: https://www.econbiz.de/10014443632

An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry

Majeed, Mohammed; Asare, Charles; Fatawu, Alhassan; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was...

Persistent link: https://www.econbiz.de/10014420386

Market orientation, corporate social responsibility, and firm performance : the moderating role of relationship marketing orientation

Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19

performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was … in the marketing communications industry. Structural equation modeling was used to verify proposed relationships. The … results show that relationship marketing orientation moderates all relations of constructs in the research model. In …

Persistent link: https://www.econbiz.de/10012656942

The important role of customer bonding capability to increase marketing performance in small and medium enterprises

Udayana, Ida Bagus Nyoman; Farida, Naili; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability … capability functions as an intervention between relational capital and marketing performance. Relationship capital, integrated … marketing communication and adequate market information have a significant positive effect on customer bonding capability and …

Persistent link: https://www.econbiz.de/10012654930

Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation

Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17

Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...

Persistent link: https://www.econbiz.de/10012621943

Analysis of students' online shopping behaviour using a partial least squares approach : case study of Indonesian students

Kuswanto, Heri; Pratama, Wildan Bima Hadi; Ahmad, Imam … - In: Cogent business & management 6 (2019), pp. 1-13

in Indonesia in designing their marketing strategy. …

Persistent link: https://www.econbiz.de/10012622505

Hedonic and utilitarian motivations and their relationship with cultural dimensions, life satisfaction and the attributes of supermarkets : an international study on consumer behav...

Coimbra, Rodrigo Ribeiro; Brito, Carlos Henrique … - In: Cogent business & management 10 (2023) 2, pp. 1-20

This research focuses on how consumers behave when they shop in supermarkets. It aims at understanding the relationship between hedonic and utilitarian motivations, cultural dimensions and satisfaction with life in context. Most researchers have studied how motivations and cultural dimensions...

Persistent link: https://www.econbiz.de/10014505111

Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …

Persistent link: https://www.econbiz.de/10014477188

Exploring the potential of adopting geofence mobile technology in the South African retail sector

Cheruiyot, Koech; Moenyane, Kalasipa - In: Cogent business & management 11 (2024) 1, pp. 1-14

that targeted marketing, shopper engagement and increased sales are opportunities presented by geofencing mobile technology …

Persistent link: https://www.econbiz.de/10014528778

E-commerce and household consumption in the United States : an arrangement of convenience

Banda, Lloyd George; Kassam, Zahra Zahir - In: Cogent business & management 10 (2023) 3, pp. 1-18

theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore …, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household …-run relationship among the variables. Empirical findings revealed a positive relationship between e-commerce marketing and real …

Persistent link: https://www.econbiz.de/10014505989