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Charting the future of entrepreneurship : a roadmap for interdisciplinary research and societal impact

Liguori, Eric; Muldoon, Jeffrey; Ogundana, Oyedele M.; … - In: Cogent business & management 11 (2024) 1, pp. 1-16

The entrepreneurship field is increasingly interlaced with diverse disciplines, tackling complex societal issues from sustainability to digitalization and family business dynamics. Recognizing the necessity to steer future research, the editorial team of Cogent Business and Management's...

Persistent link: https://www.econbiz.de/10014531283

ChatGPT : a brief narrative review

Gupta, Bulbul; Mufti, Tabish; Sohail, Shahab Saquib; … - In: Cogent business & management 10 (2023) 3, pp. 1-17

In this study, we present a brief narrative review focused on ChatGPT, a state-of-the-art conversational agent … quality in real-time, ChatGPT has emerged as a leader among artificial intelligence chatbots, garnering interest from both … commercial and scholarly circles. Our review explores the technological underpinnings of ChatGPT, examines its inherent features …

Persistent link: https://www.econbiz.de/10014505823

Robotic dining delight : unravelling the key factors driving customer satisfaction in service robot restaurants using PLS-SEM and ML

Sharma, Vinod; Kapse, Manohar; Poulose, Jeanne; … - In: Cogent business & management 10 (2023) 3, pp. 1-21

In the past few years there has been a remarkable surge in demand for robot service restaurants. However, as both the technology and the concept of such restaurants are relatively new, there is a limited understanding of how consumers would react to this new change in the service industry. This...

Persistent link: https://www.econbiz.de/10014505813

Neuromarketing algorithms' consumer privacy and ethical considerations : challenges and opportunities

Goncalves, Marcus; Huang, Yiwei; Aliagas, Irene; … - In: Cogent business & management 11 (2024) 1, pp. 1-48

This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and...

Persistent link: https://www.econbiz.de/10014521261

Does involvement matter in S-Commerce? : the integrated role of emotion to explain satisfaction and loyalty in S-commerce for low vs high involvement products

Panitharn Juntongjin - In: Cogent business & management 9 (2022) 1, pp. 1-22

This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating …, social commerce construct, perceived usefulness, and emotion. Using the mentioned constructs, this paper successfully …

Persistent link: https://www.econbiz.de/10014433767

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226

Perceived service recovery justice and customer re-patronage intentions : sequential mediation

Muhammad Asghar Ali; Ding Hooi Ting; Ahmad-ur-Rehman, … - In: Cogent business & management 8 (2021) 1, pp. 1-21

The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage...

Persistent link: https://www.econbiz.de/10012649549

Emotive contents and heuristic cues regarding skeptical consumers

Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-24

This study clarifies consumers' defense mechanisms and message elaboration to highlight the connection between consumer engagement with messages and brand success. Two eye-tracking experiments tested whether skepticism toward companies' cause-related marketing (CRM) initiatives would lead to...

Persistent link: https://www.econbiz.de/10012621967

Antecedents and consequences of brand passion among young smartphone consumers : evidence of Iran

Ghorbanzadeh, Davood; Saeednia, Hamidreza; Rahehagh, Atena - In: Cogent business & management 7 (2020) 1, pp. 1-17

As emotional consumer-brand relationships have a high impact on consumer behavior, brand managers tend to create passionate brands, e.g. by using emotional advertising messages. Although the role of emotions is frequently discussed in marketing literature, the causalities of brand passion are...

Persistent link: https://www.econbiz.de/10012623547

"The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi : an advancing test looked by different associations over the globe"

Sabir, Almas; Znaidi, Kaouther; Mir, Nimer Qayum - In: Cogent business & management 7 (2020) 1, pp. 1-16

Experiencing childhood in the innovation time and intensely put resources into longer full-time instruction, the millennial workforce holds one of kind qualities that may impact significant occupation results. The present examination is planned for researching the effect of coaching on the...

Persistent link: https://www.econbiz.de/10012627854