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The impact of emotionality and trust cues on the perceived trustworthiness of online reviews
Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14
Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...
Persistent link: https://www.econbiz.de/10012113743
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E-commerce and household consumption in the United States : an arrangement of convenience
Banda, Lloyd George; Kassam, Zahra Zahir - In: Cogent business & management 10 (2023) 3, pp. 1-18
theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore …, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household …-run relationship among the variables. Empirical findings revealed a positive relationship between e-commerce marketing and real …
Persistent link: https://www.econbiz.de/10014505989
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The e-commerce supply chain and environmental sustainability : an empirical investigation on the online retail sector
Rao, Prakash; Balasubramanian, Sreejith; Vihari, Nitin; … - In: Cogent business & management 8 (2021) 1, pp. 1-29
Despite the significant growth of e-commerce in recent years, especially in the business-to-consumer (B2C) online retail sector, its positive and negative environmental implications are unclear from previous research. To understand the environmental impacts of e-commerce, two conceptual models...
Persistent link: https://www.econbiz.de/10012650680
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Online bike: role of perceived technology, perceived risk, and institution-based trust on service usage via online trust
Yuliati, Lilik N.; Dradjat, Hasdevi A.; Simanjuntak, … - In: Cogent business & management 7 (2020) 1, pp. 1-19
This research aimed to analyze the effect of perceived technology, perceived risk, and institution-based trust on online trust and service usage of online bike-sharing services in Indonesia. As many as 200 respondents were chosen through systematical random sampling techniques. The data obtained...
Persistent link: https://www.econbiz.de/10012626895
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Key antecedents of consumer purchasing behaviour in emerging online retail market
Indiani, Ni Luh Putu; Febriandari, Sagung Ningrat Shinta - In: Cogent business & management 8 (2021) 1, pp. 1-17
Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase. Therefore, a study that examines key factors that influence online purchase...
Persistent link: https://www.econbiz.de/10012627699
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The impact of online shopping attributes on customer satisfaction and loyalty : moderating effects of e-commerce experienceh
Mofokeng, Thabang Excellent - In: Cogent business & management 8 (2021) 1, pp. 1-33
The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in global markets, strengthening online shopping exchange relationships. Businesses seek advanced models of the online shopping dimensions that are appropriate for tailoring services to customers. The data collected...
Persistent link: https://www.econbiz.de/10012628370
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Effects of perceived service quality, website quality, and reputation on purchase intention : the mediating and moderating roles of trust and perceived risk in online shopping
Qalati, Sikandar Ali; Vela, Esthela Galvan; Dakhan, … - In: Cogent business & management 8 (2021) 1, pp. 1-20
This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in...
Persistent link: https://www.econbiz.de/10012669005
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The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...
Persistent link: https://www.econbiz.de/10014504942
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Is perceived value enough to create loyalty for m-wallets? : exploring the role of trust and satisfaction
Dhaigude, Amol; Tapar, Archit Vinod; Jawed, Mohammad Shameem - In: Cogent business & management 10 (2023) 3, pp. 1-23
This study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional value-satisfaction-loyalty relationship. A total of 214...
Persistent link: https://www.econbiz.de/10014505825
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How gamification affects online shopping behavior : an approach with youngsters (aged 16 - 30)
Dinh Tien Minh; Le Vu Lan Oanh; Nguyen Diem Quynh - In: Cogent business & management 10 (2023) 3, pp. 1-13
their buying habits in order to suggest practical solutions for business marketing initiatives. The study uses a …. Finally, the study's findings are used to make various suggestions to improve gamification's effectiveness in marketing …
Persistent link: https://www.econbiz.de/10014506343