by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content … underscore the significant impact of child-specific attributes (age, gender, and peer influence) and desire caracteristics …

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility …

The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population …

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying …

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising …-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The …

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the … impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test … mediating role of attitude towards advertising. In addition, for factors that have been shown in previous studies to have a …

activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers …. Brands and marketers should use digital advertising and digital influencer in their digital advertising strategy to adapt to … consumer behaviour changes during the COVID-19 pandemic. This study fills the gap in the advertising literature by proposing …

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on …