This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

intentionality and reliability of brand trust. This research also illustrated that intentionality and reliability have a significant …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An … information-treating process based on the authenticity of a human brand and message type. The results indicate the existence of a …

. Currently, NBs continue with their higher pricing, to sustain their brand equity. On the other hand, grocery retailers continue …

consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status … consumption on luxury brand purchase intentions in the Indian luxury market. 453 responses were obtained from the top four … media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more …

and marketing of green products. However, the establishment of green brand equity to expedite green purchase has been a … widely observed obstacle for most green brands. The study examined the antecedents of green brand equity for organic foods in … Zimbabwe. The paper proposed that green satisfaction stimulates development of green trust, green brand image and green brand …

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …