This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … brand marketing in this context. This research will give an in-depth analysis of the major elements influencing the … brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands …

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored … empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self …

The purpose of the study was to establish the extent to which brand consciousness and brand distinctiveness influence … products’ brand consciousness, brand distinctiveness, and affluent consumers’ purchase decisions in terms of the need for … questionnaires. Analysis was done through structural equation modeling on SPSS AMOS. Results revealed that both brand consciousness …

consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status … consumption on luxury brand purchase intentions in the Indian luxury market. 453 responses were obtained from the top four … media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more …

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

As emotional consumer-brand relationships have a high impact on consumer behavior, brand managers tend to create … marketing literature, the causalities of brand passion are rudimentarily analyzed in empirical research. The aim of this study … is investigating the antecedents (affective brand experience, brand prestige, brand identification and, brand trust) and …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …