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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
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Commentary
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Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
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ECONIS (ZBW)
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1
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
2
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
3
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Saved in:
4
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
5
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
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6
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
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7
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
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