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~isPartOf:"Consumer-brand relationships : theory and practice"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
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Consumer behaviour : a practic...
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Consumer-brand relationships : theory and practice
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Consumer culture theory
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Global information systems : the implications of culture for IS management
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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On the complexity of managing brand relationships in a social media world
Leigh, Thomas W.
;
Thompson, Scott A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 317-350)
.
2012
Persistent link: https://www.econbiz.de/10009739809
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2
Firing your best customers : how smart firms destroy relationships using CRM
Avery, Jill
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 301-316)
.
2012
Persistent link: https://www.econbiz.de/10009739810
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3
Brands can be like friends : goals and interpersonal motives influence attitudes toward preferred brands
Long, Christopher R.
;
Gable, Philip A.
;
Boerstler, Courtney
- In:
Consumer-brand relationships : theory and practice
,
(pp. 279-297)
.
2012
Persistent link: https://www.econbiz.de/10009739811
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4
Teenagers' purposive brand relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
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5
The transfer and limitations of the relationship metaphor in identity-relevant consumption situations
Huang, Hazel H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 244-261)
.
2012
Persistent link: https://www.econbiz.de/10009739814
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This store just gets me! : customer chemistry and its role in identity construction
Breazeale, Michael
;
Ponder, Nicole
- In:
Consumer-brand relationships : theory and practice
,
(pp. 223-243)
.
2012
Persistent link: https://www.econbiz.de/10009739815
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7
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
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8
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
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9
Brand love : investigating two alternative love relationships
Fetscherin, Marc
;
Dato-on, Mary Conway
- In:
Consumer-brand relationships : theory and practice
,
(pp. 151-164)
.
2012
Persistent link: https://www.econbiz.de/10009739832
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10
Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
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