//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Contemporary consumer culture theory"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"Handbook of Islamic marketing"
~person:"Belk, Russell W."
~person:"Benkenstein, Martin"
~person:"Diehl, Sandra"
~person:"Hadwich, Karsten"
~person:"Jahn, Steffen"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 32 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
5
Event marketing
3
Event-Marketing
3
Relationship marketing
2
Age group
1
Aging population
1
Alternde Bevölkerung
1
Altersgruppe
1
Befragung
1
Behaviour
1
Big event
1
Cultural identity
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Fashion
1
Furniture
1
Großveranstaltung
1
Household
1
Interview
1
Islamic
1
Islamisch
1
Katar
1
Kulturelle Identität
1
Mode
1
Music
1
Musik
1
Möbel
1
Privater Haushalt
1
Qatar
1
Service industry
1
Services marketing
1
Theorie
1
Theory
1
Verhalten
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Festschrift
Reprint
Aufsatz im Buch
5
Language
All
German
3
English
2
Author
All
Belk, Russell W.
Benkenstein, Martin
Diehl, Sandra
Hadwich, Karsten
Jahn, Steffen
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Ermer, Beatrice
2
Gröppel-Klein, Andrea
2
Kirchgeorg, Manfred
2
Alwi, Sharifah Faridah Syed
1
Bartl, Christopher
1
Bode, Matthias
1
Bruhn, Manfred
1
Curth, Susanne
1
Dholakia, Nikhilesh
1
Drengner, Jan
1
Farah, Maya F.
1
Firat, A. Fuat
1
Georgi, Dominik
1
Ghariani, Ghofrane
1
Giese, Andreas
1
Gouthier, Matthias
1
Haq, Farooq
1
Hino, Hayiel
1
Hirschman, Elizabeth Caldwell
1
Kjeldgaard, Dannie
1
Levy, Sidney J.
1
Melewarha, T. C.
1
Mink, Moritz
1
Muhamad, Nazlida
1
Rusnah Muhamad
1
Scott, Linda
1
Siti Hasnah Hassan
1
Smaoui, Fatma
1
Sobh, Rana
1
Springer, Christiane
1
Tepe, Sultan
1
Touzani, Mourad
1
Wong, Ho Yin
1
more ...
less ...
Published in...
All
Contemporary consumer culture theory
Customer Experience : Forum Dienstleistungsmanagement
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Handbook of Islamic marketing
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
The Routledge companion to identity and consumption
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Electronic retailing
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
The impact of theory on representations of the consumer and the marketing organisation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Consumer-brand relationships : theory and practice
1
Critical marketing : issues in contemporary marketing
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
E-business : state of the art of ICT based challenges and solutions
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of developments in consumer behaviour
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Les outils de l'économiste à l'épreuve ; 1
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
2
Konsumerlebnisse im Dienstleistungssektor : die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
Drengner, Jan
;
Jahn, Steffen
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 227-249)
.
2012
Persistent link: https://www.econbiz.de/10009550170
Saved in:
3
Commitment zum Mitkonsumenten : Konzeption und Folgen für die Customer Experience von Dienstleistungskunden
Curth, Susanne
;
Benkenstein, Martin
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 203-226)
.
2012
Persistent link: https://www.econbiz.de/10009550207
Saved in:
4
Consumers in an age of autonomous and semiautonomous machines
Belk, Russell W.
- In:
Contemporary consumer culture theory
,
(pp. 5-32)
.
2017
Persistent link: https://www.econbiz.de/10011664609
Saved in:
5
Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 3-36)
.
2012
Persistent link: https://www.econbiz.de/10014567348
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->