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How large companies react to negative Facebook comments
Dekay, Sam H. - In: Corporate communications : an international journal 17 (2012) 3, pp. 289-299
Persistent link: https://www.econbiz.de/10009621670
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Negotiating crisis in the social media environment : evolution of crises online, gaining credibility offline
Pang, Augustine; Nasrath Begam, Abdul Hassan; Chong, … - In: Corporate communications : an international journal 19 (2014) 1, pp. 96-118
Persistent link: https://www.econbiz.de/10010250504
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An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri; Sussan, Fiona; Gauld, Stephen - In: Corporate communications : an international journal 19 (2014) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
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Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan; Cheong, Yunjae - In: Corporate communications : an international journal 22 (2017) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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Human rights organizations and online agenda setting
Meriläinen, Niina; Vos, Marita - In: Corporate communications : an international journal 16 (2011) 4, pp. 293-310
Persistent link: https://www.econbiz.de/10009406755
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Facebook : examining the information presented and its impact on stakeholders
Haigh, Michel M.; Brubaker, Pamela K.; Whiteside, Erin - In: Corporate communications : an international journal 18 (2013) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10009711783
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Organisations' conversations in social media : applying dialogue strategies in times of crises
Romenti, Stefania; Murtarelli, Grazia; Valentini, Chiara - In: Corporate communications : an international journal 19 (2014) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10010250535