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Beyond brand hate : are you willing to forgive a negative experience with your smartphone mobile communications' brand?
Costa, Jorge; Azevedo, António - In: Corporate reputation review 26 (2023) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10014327295
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea; Palazzo, Maria; Sabina, Karanikosova - In: Corporate reputation review 26 (2023) 4, pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
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Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability
Ray, Keshab; Sharma, Meenakshi - In: Corporate reputation review 24 (2021) 3, pp. 128-142
Persistent link: https://www.econbiz.de/10012587289
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Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas; Sharma, Nidhi - In: Corporate reputation review 25 (2022) 4, pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
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Aesthetics rising from beauty to reputation management
Lies, Jan - In: Corporate reputation review 24 (2021) 2, pp. 105-115
Persistent link: https://www.econbiz.de/10012500248
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How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten - In: Corporate reputation review 24 (2021) 4, pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
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Linking customer justice perception, customer support perception, and customer citizenship behavior to corporate reputation : evidence from the airline industry
Cintamür, İsmail Gökhan - In: Corporate reputation review 26 (2023) 2, pp. 111-132
Persistent link: https://www.econbiz.de/10014327297
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The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed; Boroujerdi, Saeed Sadeghi; Ko, Yong Jae; … - In: Corporate reputation review 27 (2024) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10014512886