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~isPartOf:"Country of origin effect : looking back and moving forward"
~isPartOf:"Critical perspectives on business and management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Routledge companions in business, management and accounting"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
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Advertising effects
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12
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6
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Apple Computer Inc.
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schramm-Klein, Hanna
Dens, Nathalie
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Ko, Eunju
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Sung, Yongjun
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Cheah, Isaac
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
King, Karen Whitehill
2
Knoll, Johannes
2
Koinig, Isabell
2
Malthouse, Edward C.
2
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2
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Country of origin effect : looking back and moving forward
Critical perspectives on business and management
International journal of advertising : the quarterly review of marketing communications
Routledge companions in business, management and accounting
Journal of business research : JBR
44
Journal of retailing and consumer services
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
The journal of brand management : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Direct marketing : an international journal
2
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ECONIS (ZBW)
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
5
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
7
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
8
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
9
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
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