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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Journal of international marketing"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Diversity Management"
~subject:"Konsumentenverhalten"
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Diversity Management
Konsumentenverhalten
Cultural identity
81
Kulturelle Identität
81
Consumer behaviour
36
Cross-cultural management
24
Interkulturelles Management
24
International marketing
14
Internationales Marketing
14
Corporate culture
13
Unternehmenskultur
13
Culture
12
National culture
12
Nationalkultur
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11
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World
11
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8
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8
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7
China
7
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7
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7
United States
7
Dienstleistungsqualität
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Multinationales Unternehmen
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Service quality
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Chinesen
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Comparison
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Innovation
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Markenführung
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Social values
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Soziale Werte
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Vergleich
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Viral marketing
5
Virales Marketing
5
Chinese
4
Chinesisch
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Eisend, Martin
2
Guo, Xiaoling
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Keh, Hean Tat
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Teng, Lefa
2
Thompson, Frauke Mattison
2
Ackerman, David
1
Adrieu, Guillaume
1
Ahmadi, Iman
1
Allman, Helena F.
1
Arnold, Mark J.
1
Astvansh, Vivek
1
Barak, Benny
1
Belk, Russell W.
1
Brouthers, Keith D.
1
Carey, Lindsey Drylie
1
Carrero, Oliver
1
Chan, Haksin
1
Chen, Haipeng
1
Chen, Ke-hung
1
Chmura, Thorsten
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Christiansen, Liza Castro
1
Christodoulides, Paul
1
Connell, Cara
1
Coulter, Robin A.
1
Devinney, Timothy Michael
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Duffek, Barbara
1
Eckhardt, Giana
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Eisingerich, Andreas B
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Fam, Kim Shyan
1
Godey, Bruno
1
Guiot, Denis
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Gómez, Andrés
1
Habel, Johannes
1
Heinberg, Martin
1
Hennigs, Nadine
1
Hewett, Kelly
1
Hsiung, Hsin-hua
1
Jia, Miaolai
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Cross cultural & strategic management
Cross-cultural and critical perspectives on brands
Journal of international marketing
Psychology & marketing
Journal of business research : JBR
56
Journal of international consumer marketing
47
International marketing review
22
Journal of global marketing
16
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Marketing theory
11
Global consumer behavior
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Australasian marketing journal
5
Discussion paper series / IZA
5
International journal of business and globalisation : IJBG
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Cross cultural management : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
4
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of contemporary hospitality management
4
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ECONIS (ZBW)
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1
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
2
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
3
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
4
Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
Saved in:
5
Consumer responses to high service attentiveness : a cross-cultural examination
Liu, Maggie Wenjing
;
Zhang, Lijun
;
Keh, Hean Tat
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011999581
Saved in:
6
Understanding cultural differences in consumers' reactions to foreign-market brand extensions : the role of thinking styles
Allman, Helena F.
;
Hewett, Kelly
;
Kaur, Mandeep
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012060695
Saved in:
7
Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Christodoulides, Paul
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
Saved in:
8
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
9
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
10
The upside of cultural differences : towards a more balanced treatment of culture in cross-cultural management research
Stahl, Günter K.
;
Miska, Christof
;
Lee, Hyun-jung
; …
- In:
Cross cultural & strategic management
24
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011626981
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