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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Marketing theory"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Diversity Management"
~subject:"Konsumentenverhalten"
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Ethnic identification among Am...
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Diversity Management
Konsumentenverhalten
Cultural identity
57
Kulturelle Identität
57
Consumer behaviour
29
Cross-cultural management
15
Interkulturelles Management
15
Corporate culture
12
Unternehmenskultur
12
Culture
9
Kultur
8
Chinese (People)
5
Chinesen
5
Innovation
5
National culture
5
Nationalkultur
5
Welt
5
World
5
Chinese
4
Chinesisch
4
Comparison
4
Cultural distance
4
Gender
4
Geschlecht
4
International marketing
4
Internationales Marketing
4
Philosophie
4
Philosophy
4
Vergleich
4
Advertising
3
Brand image
3
China
3
Cross-cultural relations
3
Diversity management
3
Ethnic group
3
Ethnische Gruppe
3
Interkulturelle Beziehungen
3
Islam
3
Markenimage
3
Marketing management
3
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Article
31
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1
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
6
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6
Reprint
6
Collection of articles of several authors
1
Sammelwerk
1
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English
32
Author
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Jafari, Aliakbar
3
Askegaard, Søren
2
Süerdem, Ahmet
2
Teng, Lefa
2
Ackerman, David
1
Adrieu, Guillaume
1
Barak, Benny
1
Batat, Wided
1
Belk, Russell W.
1
Brown, Stephen
1
Bröckerhoff, Aurélie
1
Carrero, Oliver
1
Chen, Haipeng
1
Chen, Ke-hung
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Christiansen, Liza Castro
1
Dalli, Daniele
1
Dedeoğlu, Ayla Özhan
1
Demangeot, Catherine
1
Devinney, Timothy Michael
1
Eckhardt, Giana
1
Eckhardt, Giana M.
1
Fam, Kim Shyan
1
Firat, A. Fuat
1
Godey, Bruno
1
Guiot, Denis
1
Gómez, Andrés
1
Hackley, Christopher E.
1
Hamilton, Kathy
1
Hennigs, Nadine
1
Hewer, Paul
1
Hsiung, Hsin-hua
1
Kacen, Jacqueline J.
1
Karababa, Eminegül
1
Kim, Claire Heeryung
1
Kipnis, Eva
1
Klarmann, Christiane
1
Klarsfeld, Alain
1
Kuvaas, Bård
1
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Cross cultural & strategic management
Cross-cultural and critical perspectives on brands
Marketing theory
Psychology & marketing
Journal of business research : JBR
57
Journal of international consumer marketing
48
International marketing review
23
Journal of international marketing
20
Journal of global marketing
16
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Global consumer behavior
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Australasian marketing journal
5
Discussion paper series / IZA
5
International journal of business and globalisation : IJBG
5
International journal of cross cultural management
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Cross cultural management : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
4
International journal of Indian culture and business management
4
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ECONIS (ZBW)
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1
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
2
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
3
Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003785570
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
Saved in:
6
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
7
Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture
Ostberg, Jacob
- In:
Marketing theory
10
(
2010
)
1
,
pp. 45-73
Persistent link: https://www.econbiz.de/10003964099
Saved in:
8
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
9
The X-Factor enigma : Simon Cowell and the marketization of existential liminality
Hackley, Christopher E.
;
Brown, Stephen
;
Tiwsakul, Amy …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 451-469
Persistent link: https://www.econbiz.de/10009697257
Saved in:
10
Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology : unpacking the spatial logic of celebrity culture
Hewer, Paul
;
Hamilton, Kathy
- In:
Marketing theory
12
(
2012
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10009697271
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